Arrow is a enterprise transport app that allows employees and businesses access traditional taxi and courier services quickly and easily.
Working with a long established company looking to modernise their business, I developed a concept for a product offering that was both unique to the local market and complimented the company's existing business.
From the concept to initial app and identity design, the focus was on simplicity and clarity. An intuitive user experience and interface was developed that would allow users select collection and drop-off points and the service required with ease.
